Retailers! What a fun merchandising idea! This would be a neat way to display holiday cards for customers to shop from. I am loving the simplicity of the metal clips on the linen covered board…we wouldn’t want to take the attention away from the products!!
Retailers: Do you have any great merchandising tips for the holidays? We’d love to hear them! Email us at whitneyenglish@yahoo.com
merchandising installation by Smock Design and photography by oh so beautiful paper
We are so excited to be collaborating with some of our favorite retailers to bring you useful tips, tricks and promotions. In each newsletter, we will have advice from your fellow retailers from all over the country, paired with in-store flyers you can print, post or email to your customers. We hope to provide material that is helpful to brick&mortars, online retailers and home dealers. We’re thinking ahead, and will give you holiday-specific materials months in advance, so you can plan your own marketing campaigns in your shops, on your websites, using facebook, twitter and blogs.
After a successful corporate career, Caroline Brant started Leap Frog Paper (a brick&mortar stationery shop) in suburban Philadelphia eight years ago. She also founded The Paper Concierge, an online stationery business that has recently partnered with English Paper Company. Caroline has had much success with IT project management, social media campaigns, in store promotions, and local village events and will be contributing to this section of our newsletter. If you’d like to have your store featured or have a great idea that you would be will to share with other retailers, please contact her at caroline@englishpapercompany.com
April’s tip and trick for retailers


