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Where are you from? And where do you currently live?
i grew up in an old school house out in the country in south eastern wisconsin. we spent many hours playing in the woods behind our home and had free run of the countryside. at 12 years old we moved to another country home in a nearby town, where my parents still live. after college by husband an i spent 5 years in minneapolis before moving back to south eastern wisconsin. we now live in sheboygan wisconsin, just 3 blocks from lovely lake michigan. on windy days we can hear the waves crashing from our open windows.
How would you describe your design style?
citrus + clover designs are all based on very clean, modern design aesthetics. the idea is for the customer’s photos to be center stage while, at the same time, being surrounded by beautiful design.
What inspires your design?
this is always one of the toughest questions. it’s impossible to specify something in particular that inspires me. honestly, everything around me inspires me on a daily basis. something as simple as a crack in the sidewalk that forms a nice shape, to fabric, nature, or vintage patterns. really, design inspiration comes from everywhere.
What is your design process? To elaborate, In what way do you go about getting your ideas out and onto the computer?
i’m a jump-right-in-and-design kinda gal. i’ve never been a big sketcher. i think design school took all the sketching out of me! in general i think that i do a lot of “sketching” in my head and by the time i hit the computer i have a good idea of what direction i want to go.
How did you begin your path in graphic design?
i always knew that i wanted to be an artist of some sort. honetly, i never remember wanting to be anything else. luckily for me, my very small high school had a series of pretty amazing graphic design classes where we learned everything from prepress to screen printing. it was really valuable in making my final decision of which direction i wanted to head in design school. i had a big head start over those who were entering college as freshmen since i had already been introduced to things like illustrator and photoshop. when i graduated i worked at a couple design firms in minneapolis before moving on to start my own stationery company.
How did your interest in paper goods evolve?
making the invitations for my wedding was really the turning point for me. it really solidified my love for paper and my true design style/direction. it made me realize that designing for other people/businesses was not really my passion.
How long have you been in the design field?i graduated with my design degree in 1999. from there, i worked for design firms while starting and growing my business to the point that i could go full-time. i officially started my business in the fall of 2001 but didn’t quit my day job until january of 2004.
What is your favorite of your designs that The Whitney English Company carries?
wow, that’s like asking which of your children is your favorite! it’s always tough to choose, but i’d have to say that my whole magnet memento announcement line is something new to the industry and, i hope, stands out as such.
Does the look and feel of Citrus + Clover designs translate into your home decor or fashion style?
i’d have to say yes and no. yes in that i really like clean, modern, simple design. i feel most comfortable in non-cluttered and straight forward spaces and wardrobes. with that said, i really have a love affair with everything vintage which isn’t really translated into my stationery design.
Is there a design trend you’re loving right now?
as i mentioned in my previous answer, i’m really, really into vintage. i love the mix of new modern pieces and vintage pieces in the same room or wardrobe. the juxtaposition is something i strive for in my home and everything around me.
What is your absolute favorite part about designing paper goods?
i’d have to say my absolute favorite part is that i work for myself, doing what i love. it also allows me a flexible schedule to be with my 2 boys.